Getting You From

The most comprehensive car dealer training solution, helping anyone in the industry advance their career to the next level of operations.

The Only Car Dealer Training Of Its Kind

Most car dealer training programs are designed to help you become a better sales person, a better manager, or a better leader. But what if you want to grow your career and get to the next level of succes? That’s where Sales To CEO University is different.

It’s the only dealership training will help you progress from sales to management, management to GM, and GM to partner/dealer principal.

Of course, learning how to progress means that you will also learn how to be better at each of those positions making Sales to CEO University truly one-of-a-kind.

If you’re feeling like there is more for you and want a proven method for getting there, enroll in the Sales To CEO University to get started.

Louie Herron
Years in the automotive industry
Years of general management / operations
Years of being dealer principal / sole ownership / partner
People tracked into management positions
Sales people trained
Dealerships bought and sold

Our Programs

Level up your automotive career. Gain freedom for your life.

Sales to Management

If you’ve been looking to go to the next level, to leave sales and jump into sales management, I can help you. This program is the exact playbook you need, based on many years of successful experience, to help you level-up.

Learn More

Management to GM

You know you got the ability to move from sales manager to general manager, but you don’t have the blueprint. This program is your blueprint. In it, I teach you everything I learned and implemented in my 25 year journey of leveling up in the automotive industry.

Coming soon. Get notified for early-bird VIP access!

    GM to Partner / Dealer Principal

    It’s time for you to move beyond management position and into that partner level. With this program, you’ll learn the action-oriented secrets you need to level up from general manager to partner dealer in no time.

    Coming soon. Get notified for early-bird VIP access!

      Impactful Results

      Don't take my word for it. Here's what many of my customers have to say.

      I have created a name for myself in this business as a top finance performer and leader of people due to my experience with Louie. Needless to say, there are many things that I could say about Louie that would speak to his knowledge and understanding of the business but I feel that the most important attribute I could say he has is vision. His ability to see what will lie ahead of you before you see it and how to guide you down that path. I owe my career to a man that flew a young kid to Madison, Ga on a whim and will forever be grateful.

      Anthony WronaSalesperson To Finance Director

      My experience working with Louie was brief (in relation to my entire automotive career thus far), but was the most impactful time of my life. I contribute all of my success in the automotive industry to Louie and the time and energy he poured into all of his staff. Thank you Louie Herron for the time and energy that you put into motivating, teaching and inspiring others to be the best version of themselves that they can be...….and for believing that they have the potential inside them to reach those goals. I am forever thankful and eternally grateful that our paths crossed for those 2 short years.

      Scott PattersonSalesperson To Owner Operator

      Louie taught me a great deal as it pertains to the sales process and also closing the deal. Learning from him, I quickly became one of the top producers and I was promoted to sales manager within the first year! While I’m not in the car business anymore, I use the thought processes as well as the overall business theory that I learned in the car business and apply that to my current businesses. This has undoubtedly helped me be successful in my other business platforms and all of it can be traced back to meeting Louie and working with him over the years!

      Brad ThorntonSalesperson to GM

      I've worked with several dealer groups throughout my career, but when it comes to motivation and work ethic there's one individual that vividly sticks out. That guy is Louie Herron!!! Some things only happen for a season in your life when God is preparing you for your future, and Louie Herron CDJR came across my path. He made me think bigger than I ever imagined and follow my dreams. I lost a ton of weight, finances increased and now I'm a motivational speaker because of Louie's kind words and gestures. He's a car guy for sure, but most of all a Christian "Driven by fire."

      Joe CobbBDC Coordinator To BDC Director

      In working with Louie, I always admired his positive attitude and always working to be better. The lessons I learned helped me move up in management and eventually open my own used car dealership. I followed him to different dealerships as he advanced further in his career, even moved my family because I believed in him just that much! He was just one of the most focused people I’d ever met and his positivity was contagious! I am forever grateful for crossing paths working with this motivated, positive and talented guy.

      Ramonne ThomasSales To Used Car Dealer

      In 2005 I met Louie Herron when I started as a salesperson at Taylor Toyota in North Augusta, SC. Right off the bat, I could tell he was a dynamic individual. Louie is very passionate about what he does, and he is very good at what he does. Following the lessons I have learned from him helped me get promoted all the way to General Sales Manager at one point. If you listen and learn from Louie, there is no way that it cannot help you move forward in your career. I can tell you from personal experience, I am a better person, and am in a better place in my life thanks to the many things I learned from Louie Herron.

      Dylan HamiltonFinance Director Bob Richards Toyota

      Meet Louie Herron

      Started from the bottom and worked my way up to the pinnacle of the car business.

      I started selling cars at 20 years old in 1995. I worked my way up in the auto industry to buy 3 dealerships. My focus is to have the most comprehensive car dealer training solution on the planet. The goal is to get automotive personnel to the next level. Teach them how to not only operate a car dealership but actually the steps to find, acquire, negotiate, purchase their own dealership. There is no other training in the market place currently doing this.

      Core Values

      Work Ethic

      Looking to buy a dealership?

      Apply for Consultation